Beyond the hype, a handful of AI use cases consistently save our teams time. Here is what is working in practice and where we are still cautious.
Good fits
- Summarising user research and support tickets.
- Drafting test cases and documentation for engineers to review.
- Exploring layout and copy variations early in design.
Proceed with care
Anything customer-facing, regulated or irreversible needs a human in the loop. We treat AI output as a first draft that someone is accountable for.
A simple rule
Use AI to widen the set of options you consider, and keep people responsible for choosing between them.
