Kora Coffee Brand Refresh
A warmer identity for a specialty roaster going national
Metadata
Client
Kora Roasters
Year
2025
Role
Brand strategy and visual identity
Key Results
The Brief
A full identity refresh covering naming architecture, logo, packaging and a flexible illustration system for a roaster expanding beyond its home city.
The Challenge
Addressing the core problems and constraints of the project.
Kora’s original look suited a single café but felt inconsistent on supermarket shelves, and its story was getting lost between product lines.
The Solution
Crafting a
unique approach.
We built a bold, ownable identity around origin storytelling: a distinctive wordmark, a colour system keyed to roast level and packaging that works at a glance from two metres away.
Finding the story
Workshops with the founders and head roaster surfaced a simple truth: every bag is a relationship with a specific farm. That became the heart of the brand.
The system
A compact toolkit of wordmark, palette, illustration and typography lets the team launch new blends in days without needing a designer for every release.
- Packaging redesigned for 14 products.
- Brand guidelines and a reusable template library.
- Launch campaign assets for retail and social.
Next Project
Summit Capital Mobile Banking
Let's build something legendary.
We're currently accepting new projects and would love to hear about your vision.